Welcome to The Sticky CMO Podcast

Conversations on Becoming an Indispensable Marketing Leader

Marketing is often the first to get the knife when trouble hits a business.

And marketing leaders like Chief Marketing Officers and Senior Vice Presidents aren’t exempt from those cuts:

The median tenure for Chief Marketing Officers is only 2 years (SpencerStuart, 2022).

Now is the time for marketing to come to the fore. The world is still attempting to recover from the COVID-19 pandemic, and a recession looms on the horizon. For companies (and marketers) who want to play the long game, doubling down on marketing, advertising, and comms is critical.

To survive, we must continue to invest in marketing. (Most brands are already under-spending, according to a 2022 Nielsen report.)

Marketing relies on short- and long-term goals for its ROI. Changing who leads the marketing department every two years isn’t the best growth strategy. And when a new CMO comes in, strategies and tactics are slashed and burned.

After all, a CMO has to make an immediate splash if they want to keep their role.

tl;dr Brands that want to grow (rather than stagnate) must invest a higher percentage of revenue into marketing during a downturn.

Enter The Sticky CMO Podcast.

The Sticky CMO podcast aims to solve the CMO longevity problem. Every Tuesday, consultants, CMOs, and other experts join me to discuss real-world strategies. So B2B tech CMOs and VPs of Marketing can get massive results – and thus stay in their positions longer.

Becoming indispensable as a CMO isn’t easy.

That’s where we come in.

From social media strategy to lead funnel optimization, each episode is packed with actionable tips for marketers looking to become irreplaceable in their organizations.

Join the new wave of Sticky CMOs: Listen to our 20-minute, commute-friendly discussions on Apple Podcasts or Spotify.

About Tom Basgil

I’m a multi-award-winning marketer with over 15 years of experience working in (what feels like) every vertical – tourism, manufacturing, non-profits, luxury, FinTech, cybersecurity, and much more. I leverage learnings from the 250+ organizations I’ve helped, from startups to nonprofits to Fortune 500 enterprises. With a focus on analytics and behavioral science, I help B2B tech clients grow the numbers that matter: leads, revenue, and VC funding.