Posts in The Sticky CMO
The Critical Importance of Branding to B2B Tech Companies

Branding is critical to B2B tech companies.

Episode 1 of The Sticky CMO Podcast saw Kendra Beavis of MOKA come on to the podcast to talk about the must-dos for CMOs during brand overhauls and website redesign – and the crucial importance of brand recall. We covered how to ensure approval from the C-suite, the main challenges for a CMO when improving brand recall, some common pitfalls of website redesign, and more.

Read More