
We have achieved Certified LGBT Business Enterprise® status from the National LGBT Chamber of Commerce, doubling down on diversity and inclusion while many companies pull back from DEI initiatives. Founder Tom Basgil shares how being openly gay in the B2B tech world went from a source of uncertainty to a secret weapon.
How Marketing Leaders Can Leverage Social to Accelerate Growth: Love it or hate it, social media is no longer the newcomer in the marketer's toolkit. It's indispensable – a prerequisite for sales success. In fact, 81% of B2B buyers have already chosen their top platform or service before they talk to a sales rep.
Reading is associated with enhanced empathy, stress reduction, and decreased Alzheimer’s risk, among other things. It can help you gain valuable workplace and relationship skills. And it keeps you sharp which is crucial to competing in today’s job and freelancing market.
So after reading 44 books in 2018, I decided my 2019 goal would be to devour 50 books. Below are top tips to help you boost your brainpower – and more importantly have fun – reading more this year.
Whether you prefer paperbacks, e-readers, or audiobooks, stories open up a world of ideas and opinions from writers all over the globe. It broadens your perspective, helps you empathize with others, and offers critical insight into how to run a successful business.
Tom Basgil, LLC (dba Sticky Tactics) has been named a top digital marketing agency in New York by DesignRush.
Episode 6 of The Sticky CMO Podcast saw Amanda Brennan of Trends Social come on to the podcast to talk about all things new media: how CMOs can leverage community and online virality to grow their brand name.
Episode 5 of The Sticky CMO Podcast saw James Weis of Revamp come on to the show to talk about landing pages, A/B testing, optimization and working with consultants to refine your lead-gen operations.
Episode 4 of The Sticky CMO Podcast saw Dana Gardner of Interarbor Solutions discuss the changing media landscape for B2B tech brands, building and leveraging online influence, and the fundamentals of producing valuable content for your business and your personal brand.
Episode 3 of The Sticky CMO Podcast saw Quentin Muhlert of Mulhert Digital come on to talk about the fundamentals of advertising: ABM strategies, budgeting, forecasting, and tracking the right KPIs.
Episode 2 of The Sticky CMO Podcast saw Darryl Sparey of Hard Numbers come on to share his thoughts on all things data: performance metrics, presentation, and the growth of new PR channels such as community and employee advocacy.