Marketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.
Read MoreAs a B2B tech company, social media should be essential to your marketing mix. It can help you grow your brand, generate leads, and accelerate revenue generation. But social media marketing can be tricky. It's not as simple as posting a few times and calling it a day. This guide will walk you through the basics of paid, owned, and earned social for B2B tech companies, from cybersecurity to SaaS to FinTech.
Read MoreAre your tweets falling flat? Just because the average American spends a little over 2 hours on social media per day doesn’t mean they’re spending it reading your content.
This guide will focus on your copywriting – the words you string together to make your point on a social media platform. We’ll include how to write for social media, where you can find writing resources, and where you can go for additional help.
Read MoreFrequency is Crucial to Building Relationships, According to Psychological Research
When it comes to creating a successful social media strategy, posting every single day makes a ton of sense. Not only are you being present for your audience, and thus staying top of mind – you’re also building a healthy relationship.
Read MoreDespite my enthusiasm, not everyone should hire a freelancer or consultant.
There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.
Check out 6 reasons you shouldn’t hire a consultant.
Read MoreSocial media listening, or just social listening, is the art and science of analyzing trends on social media platforms. Find out why it’s an important tool in any social marketer or analysts tool kit.
Read MoreKnowing how to research your brand or client’s audience is a key factor in going from entry-level marketer to ninja-expert. Not everyone can afford the cost of hiring research firms or utilizing expensive social listening platforms. Here’s a quick trick to impress your team.
Read MoreVanity metrics are the ego-boosters of the analytics world. The conventional wisdom is that you must be important if you have 25 bajillion followers. Everyone must be seeing your ad if it hits 50 million impressions. But, are these metrics actually moving the needle for your business?
Read MoreYou’re finally ready to start advertising on social media, after hours of staring at your computer screen. You’ve written punchy copy, found the perfect images, and researched your audience to death.
Before you press go, double-check your website’s mobile optimization.
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