Marketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.
Read MoreWhat are you reading? (And if the answer is "nothing," I've got tips for you.)
Literature can provide a lot of helpful advice, especially for marketing and sales leaders. They expose us to new ideas, teach us the latest strategies and tactics, and demonstrably improve our ability to empathize and connect with others. The great leaders of our age, Bill Gates, Warren Buffet, and Oprah Winfrey, all swear by their reading habits.
Read MoreAs a freelancer, it's important to take precautions to protect your clients' data. If exposed, this confidential information could lead to legal action and financial damages. And you might be surprised what might be considered confidential: go-to-market plans, positioning, source code – even brand books.
Follow these 10 tips to help keep your business safe from cybersecurity threats.
Read MoreGetting consulting clients doesn't need to be tough – especially with the labor market as tight as it is. As social isolation restrictions ease and businesses reopen their doors, there has been a surge in demand for workers with 9+ million job openings in the US alone.
Here are 8 proven strategies to get you the dream clients you deserve.
Read MoreHow I Read 53 Books Last Year
I love to read, but 2020 was a TOUGH year. I say “just barely” because I wasn’t able to read a single book much of the year. From April to August, I couldn’t get through a single book. I was burned out, the pandemic was only recently in full swing, and my business was up and down and up and down.
Read More5 Ways Freelancers Can Thrive When Others Are Only Surviving
Freelancing can be a tough gig. Sometimes, you’re at the mercy of clients. There aren’t many employment protections (and even when there are, it’s often too time-consuming and expensive to use them). You don’t get employee benefits like healthcare, vacation days, and a 401(k). But now? Well, now it’s not even a whole different ballgame.
Read MoreReading is associated with enhanced empathy, stress reduction, and decreased Alzheimer’s risk, among other things. It can help you gain valuable workplace and relationship skills. And it keeps you sharp which is crucial to competing in today’s job and freelancing market.
So after reading 44 books in 2018, I decided my 2019 goal would be to devour 50 books. Below are top tips to help you boost your brainpower – and more importantly have fun – reading more this year.
Read MoreDespite my enthusiasm, not everyone should hire a freelancer or consultant.
There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.
Check out 6 reasons you shouldn’t hire a consultant.
Read MoreRecently, I was strolling Brooklyn with my rescue pup, enjoying the warm weather and the (relatively) fresh air. Mocha, my pitbull-mix, heads directly to whatever smells best. She’s very single-minded.
That’s when it hit me. I want to be like her.
Read MoreI had the great pleasure of speaking with Win Kelly Charles on her podcast Ask Win. We discussed disability, social media marketing, and building a work-from-home business from scratch.
Read MoreIn 2018, I read 44 books – a healthy mix of science fiction and fantasy, mindset and entrepreneurship. I enjoyed each and every one, but that’s typical for me. I love to read.
I work full-time, and I’m also in two online courses. Plus, I read a ton of news articles each day – from politics to tech to the latest social media features. How do I do it? And how can you upgrade your reading habits?
So you want to be a freelancer? Step right up! Consulting isn’t for everyone, but by doing your research can you figure out if you’d like to test the waters. These tips will help you get started, whether you want a part-time side-gig or want to start your own agency.
Read MoreI find it’s always helpful to have two creative projects going. That way, you can procrastinate from one with the other.
Utility of action and efficiency are key in understanding Tim Ferriss’ approach to reducing the time spent on trivial work and maximizing your profits. As I read through, I found his approach wanting in a few aspects.
Read MoreI’m about 30 pages into "The 4-Hour Workweek" (Tim Ferriss), and I’m frankly feeling very inspired. I just had a rough weekend, where I worked about ten hours and felt exhausted for the other 38. This isn’t too strange for me. I have a chronic illness that means I’m next to useless most of the time, which is why I quit my job and started freelancing full time.
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