Vanity metrics are the ego-boosters of the analytics world. The conventional wisdom is that you must be important if you have 25 bajillion followers. Everyone must be seeing your ad if it hits 50 million impressions. But, are these metrics actually moving the needle for your business?
Read MoreTwitter is still struggling to make its way in the era of Big Facebook. That doesn’t mean that you should ignore a platform with 330 million monthly active users. Twitter is a great source for sharing breaking news, working with influencers and media, and using hashtags.
Read MoreYou’re finally ready to start advertising on social media, after hours of staring at your computer screen. You’ve written punchy copy, found the perfect images, and researched your audience to death.
Before you press go, double-check your website’s mobile optimization.
Read MoreAs Apple is obsessed with design, Google is obsessed with its search engine results. And, who wouldn't be? Google controls a clear majority of search engine volume in the U.S.
But how does that affect your business? Whether B2B or B2C, your customers are using Google to find products, services and the latest news. Your business can rise to the top of the queue with properly executed Google AdWords search ads.
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