Posts in Content Marketing
6 Reasons Why You Shouldn’t Hire a Freelancer

Despite my enthusiasm, not everyone should hire a freelancer or consultant.

There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.

Check out 6 reasons you shouldn’t hire a consultant.

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What the Hell is a Funnel, and Why do Marketing and Sales Professionals Need to Master Them?

Funnel hacking is a big buzzword in digital marketing and sales circles. It’s frankly been the next big thing for a few years now. Promoted by Russell Brunson and ClickFunnels, more and more jobs are looking to hire funnel hackers. A quick search on Indeed.com brought up 42 jobs in Manhattan alone, with 6 offering salaries of $120k+. A similar search for just “funnel” alone brings in 184 jobs.

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