Posts in Research & Analytics
6 Reasons Why You Shouldn’t Hire a Freelancer

Despite my enthusiasm, not everyone should hire a freelancer or consultant.

There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.

Check out 6 reasons you shouldn’t hire a consultant.

Read More
What the Hell is a Funnel, and Why do Marketing and Sales Professionals Need to Master Them?

Funnel hacking is a big buzzword in digital marketing and sales circles. It’s frankly been the next big thing for a few years now. Promoted by Russell Brunson and ClickFunnels, more and more jobs are looking to hire funnel hackers. A quick search on brought up 42 jobs in Manhattan alone, with 6 offering salaries of $120k+. A similar search for just “funnel” alone brings in 184 jobs.

Read More
5 Tips to Boost ROI on Google AdWords

As Apple is obsessed with design, Google is obsessed with its search engine results. And, who wouldn't be? Google controls a clear majority of search engine volume in the U.S.

But how does that affect your business? Whether B2B or B2C, your customers are using Google to find products, services and the latest news. Your business can rise to the top of the queue with properly executed Google AdWords search ads.

Read More