Branding is critical to B2B tech companies.
Episode 1 of The Sticky CMO Podcast saw Kendra Beavis of MOKA come on to the podcast to talk about the must-dos for CMOs during brand overhauls and website redesign – and the crucial importance of brand recall. We covered how to ensure approval from the C-suite, the main challenges for a CMO when improving brand recall, some common pitfalls of website redesign, and more.
Read MoreMarketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.
Read MoreDespite my enthusiasm, not everyone should hire a freelancer or consultant.
There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.
Check out 6 reasons you shouldn’t hire a consultant.
Read MoreSocial media listening, or just social listening, is the art and science of analyzing trends on social media platforms. Find out why it’s an important tool in any social marketer or analysts tool kit.
Read MoreI find it’s always helpful to have two creative projects going. That way, you can procrastinate from one with the other.
Utility of action and efficiency are key in understanding Tim Ferriss’ approach to reducing the time spent on trivial work and maximizing your profits. As I read through, I found his approach wanting in a few aspects.
Read MoreI’m about 30 pages into "The 4-Hour Workweek" (Tim Ferriss), and I’m frankly feeling very inspired. I just had a rough weekend, where I worked about ten hours and felt exhausted for the other 38. This isn’t too strange for me. I have a chronic illness that means I’m next to useless most of the time, which is why I quit my job and started freelancing full time.
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