Why You Should Work Like a Dog
What the Hell is a Funnel, and Why do Marketing and Sales Professionals Need to Master Them?
Recently, I was strolling Brooklyn with my rescue pup, enjoying the warm weather and the (relatively) fresh air. Mocha, my pitbull-mix, heads directly to whatever smells best. She’s very single-minded.
That’s when it hit me. I want to be like her.
What is Social Media Listening?
Funnel hacking is a big buzzword in digital marketing and sales circles. It’s frankly been the next big thing for a few years now. Promoted by Russell Brunson and ClickFunnels, more and more jobs are looking to hire funnel hackers. A quick search on Indeed.com brought up 42 jobs in Manhattan alone, with 6 offering salaries of $120k+. A similar search for just “funnel” alone brings in 184 jobs.
LISTEN: Podcasters Killed the YouTube Star
Social media listening, or just social listening, is the art and science of analyzing trends on social media platforms. Find out why it’s an important tool in any social marketer or analysts tool kit.
Why I Read 40+ Books in 2018
I had the great pleasure of speaking with Win Kelly Charles on her podcast Ask Win. We discussed disability, social media marketing, and building a work-from-home business from scratch.
5 Steps to Get Started as a Freelancer
In 2018, I read 44 books – a healthy mix of science fiction and fantasy, mindset and entrepreneurship. I enjoyed each and every one, but that’s typical for me. I love to read.
I work full-time, and I’m also in two online courses. Plus, I read a ton of news articles each day – from politics to tech to the latest social media features. How do I do it? And how can you upgrade your reading habits?
Up-Level Your Market Research Without Spending a Dime
So you want to be a freelancer? Step right up! Consulting isn’t for everyone, but by doing your research can you figure out if you’d like to test the waters. These tips will help you get started, whether you want a part-time side-gig or want to start your own agency.
Rise and Grind: Finding Your Efficiency Sweet Spot
Knowing how to research your brand or client’s audience is a key factor in going from entry-level marketer to ninja-expert. Not everyone can afford the cost of hiring research firms or utilizing expensive social listening platforms. Here’s a quick trick to impress your team.
Tips for Content Marketers Ripped from Role-Playing Games
I find it’s always helpful to have two creative projects going. That way, you can procrastinate from one with the other.
Utility of action and efficiency are key in understanding Tim Ferriss’ approach to reducing the time spent on trivial work and maximizing your profits. As I read through, I found his approach wanting in a few aspects.
My Most Valuable Asset is Time
Whether you’re just starting out or have been running content campaigns for years, it’s critical to remain creative, research what the competition is doing, and know what’s going on in the industry. Impromptu storytelling keeps your reflexes sharp. Learn more about how D&D makes me a better content marketer.
What Are Vanity Metrics — and Why Do They Suck?
I’m about 30 pages into "The 4-Hour Workweek" (Tim Ferriss), and I’m frankly feeling very inspired. I just had a rough weekend, where I worked about ten hours and felt exhausted for the other 38. This isn’t too strange for me. I have a chronic illness that means I’m next to useless most of the time, which is why I quit my job and started freelancing full time.
Why Twitter is Important for SEO
Vanity metrics are the ego-boosters of the analytics world. The conventional wisdom is that you must be important if you have 25 bajillion followers. Everyone must be seeing your ad if it hits 50 million impressions. But, are these metrics actually moving the needle for your business?
This One Detail Will Derail Your Paid Social Campaign
Twitter is still struggling to make its way in the era of Big Facebook. That doesn’t mean that you should ignore a platform with 330 million monthly active users. Twitter is a great source for sharing breaking news, working with influencers and media, and using hashtags.
5 Tips to Boost ROI on Google AdWords
You’re finally ready to start advertising on social media, after hours of staring at your computer screen. You’ve written punchy copy, found the perfect images, and researched your audience to death.
Before you press go, double-check your website’s mobile optimization.
As Apple is obsessed with design, Google is obsessed with its search engine results. And, who wouldn't be? Google controls a clear majority of search engine volume in the U.S.
But how does that affect your business? Whether B2B or B2C, your customers are using Google to find products, services and the latest news. Your business can rise to the top of the queue with properly executed Google AdWords search ads.