How Marketing Leaders Can Leverage Social to Accelerate Growth: Love it or hate it, social media is no longer the newcomer in the marketer's toolkit. It's indispensable – a prerequisite for sales success. In fact, 81% of B2B buyers have already chosen their top platform or service before they talk to a sales rep.
Read MoreReading is associated with enhanced empathy, stress reduction, and decreased Alzheimer’s risk, among other things. It can help you gain valuable workplace and relationship skills. And it keeps you sharp which is crucial to competing in today’s job and freelancing market.
So after reading 44 books in 2018, I decided my 2019 goal would be to devour 50 books. Below are top tips to help you boost your brainpower – and more importantly have fun – reading more this year.
Read MoreWhether you prefer paperbacks, e-readers, or audiobooks, stories open up a world of ideas and opinions from writers all over the globe. It broadens your perspective, helps you empathize with others, and offers critical insight into how to run a successful business.
Read MoreTom Basgil, LLC (dba Sticky Tactics) has been named a top digital marketing agency in New York by DesignRush.
Read MoreEpisode 6 of The Sticky CMO Podcast saw Amanda Brennan of Trends Social come on to the podcast to talk about all things new media: how CMOs can leverage community and online virality to grow their brand name.
Read MoreEpisode 5 of The Sticky CMO Podcast saw James Weis of Revamp come on to the show to talk about landing pages, A/B testing, optimization and working with consultants to refine your lead-gen operations.
Read MoreEpisode 4 of The Sticky CMO Podcast saw Dana Gardner of Interarbor Solutions discuss the changing media landscape for B2B tech brands, building and leveraging online influence, and the fundamentals of producing valuable content for your business and your personal brand.
Read MoreEpisode 3 of The Sticky CMO Podcast saw Quentin Muhlert of Mulhert Digital come on to talk about the fundamentals of advertising: ABM strategies, budgeting, forecasting, and tracking the right KPIs.
Read MoreEpisode 2 of The Sticky CMO Podcast saw Darryl Sparey of Hard Numbers come on to share his thoughts on all things data: performance metrics, presentation, and the growth of new PR channels such as community and employee advocacy.
Read MoreBranding is critical to B2B tech companies.
Episode 1 of The Sticky CMO Podcast saw Kendra Beavis of MOKA come on to the podcast to talk about the must-dos for CMOs during brand overhauls and website redesign – and the crucial importance of brand recall. We covered how to ensure approval from the C-suite, the main challenges for a CMO when improving brand recall, some common pitfalls of website redesign, and more.
Read MoreMarketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.
Read MoreWhat are you reading? (And if the answer is "nothing," I've got tips for you.)
Literature can provide a lot of helpful advice, especially for marketing and sales leaders. They expose us to new ideas, teach us the latest strategies and tactics, and demonstrably improve our ability to empathize and connect with others. The great leaders of our age, Bill Gates, Warren Buffet, and Oprah Winfrey, all swear by their reading habits.
Read MoreAs a B2B tech company, social media should be essential to your marketing mix. It can help you grow your brand, generate leads, and accelerate revenue generation. But social media marketing can be tricky. It's not as simple as posting a few times and calling it a day. This guide will walk you through the basics of paid, owned, and earned social for B2B tech companies, from cybersecurity to SaaS to FinTech.
Read MoreAs a freelancer, it's important to take precautions to protect your clients' data. If exposed, this confidential information could lead to legal action and financial damages. And you might be surprised what might be considered confidential: go-to-market plans, positioning, source code – even brand books.
Follow these 10 tips to help keep your business safe from cybersecurity threats.
Read MoreAs part of the team at MOKA Creative, I led brand story and copywriting for Brizo FoodMetrics' new website, resulting in awards for Website Design and Branding for Technology.
Read MoreReading makes you smarter, lowers stress, improves brain connectivity, lowers blood pressure, and reduces the risk of cognitive decline as you age. I’ll help you build your own reading habit. Finally, I’ll share with you the books I read this year – and which ones particularly stuck out to me.
Read MoreAre your tweets falling flat? Just because the average American spends a little over 2 hours on social media per day doesn’t mean they’re spending it reading your content.
This guide will focus on your copywriting – the words you string together to make your point on a social media platform. We’ll include how to write for social media, where you can find writing resources, and where you can go for additional help.
Read MoreGetting consulting clients doesn't need to be tough – especially with the labor market as tight as it is. As social isolation restrictions ease and businesses reopen their doors, there has been a surge in demand for workers with 9+ million job openings in the US alone.
Here are 8 proven strategies to get you the dream clients you deserve.
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