Tom Basgil, LLC (dba Sticky Tactics) has been named a top digital marketing agency in New York by DesignRush.
Read More
Episode 4 of The Sticky CMO Podcast saw Dana Gardner of Interarbor Solutions discuss the changing media landscape for B2B tech brands, building and leveraging online influence, and the fundamentals of producing valuable content for your business and your personal brand.
Read More
Episode 3 of The Sticky CMO Podcast saw Quentin Muhlert of Mulhert Digital come on to talk about the fundamentals of advertising: ABM strategies, budgeting, forecasting, and tracking the right KPIs.
Read More
Episode 2 of The Sticky CMO Podcast saw Darryl Sparey of Hard Numbers come on to share his thoughts on all things data: performance metrics, presentation, and the growth of new PR channels such as community and employee advocacy.
Read More
Branding is critical to B2B tech companies.
Episode 1 of The Sticky CMO Podcast saw Kendra Beavis of MOKA come on to the podcast to talk about the must-dos for CMOs during brand overhauls and website redesign – and the crucial importance of brand recall. We covered how to ensure approval from the C-suite, the main challenges for a CMO when improving brand recall, some common pitfalls of website redesign, and more.
Read More
Marketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.
Read More
What are you reading? (And if the answer is "nothing," I've got tips for you.)
Literature can provide a lot of helpful advice, especially for marketing and sales leaders. They expose us to new ideas, teach us the latest strategies and tactics, and demonstrably improve our ability to empathize and connect with others. The great leaders of our age, Bill Gates, Warren Buffet, and Oprah Winfrey, all swear by their reading habits.
Read More
As a B2B tech company, social media should be essential to your marketing mix. It can help you grow your brand, generate leads, and accelerate revenue generation. But social media marketing can be tricky. It's not as simple as posting a few times and calling it a day. This guide will walk you through the basics of paid, owned, and earned social for B2B tech companies, from cybersecurity to SaaS to FinTech.
Read More
As a freelancer, it's important to take precautions to protect your clients' data. If exposed, this confidential information could lead to legal action and financial damages. And you might be surprised what might be considered confidential: go-to-market plans, positioning, source code – even brand books.
Follow these 10 tips to help keep your business safe from cybersecurity threats.
Read More
Reading makes you smarter, lowers stress, improves brain connectivity, lowers blood pressure, and reduces the risk of cognitive decline as you age. I’ll help you build your own reading habit. Finally, I’ll share with you the books I read this year – and which ones particularly stuck out to me.
Read More
Are your tweets falling flat? Just because the average American spends a little over 2 hours on social media per day doesn’t mean they’re spending it reading your content.
This guide will focus on your copywriting – the words you string together to make your point on a social media platform. We’ll include how to write for social media, where you can find writing resources, and where you can go for additional help.
Read More
Getting consulting clients doesn't need to be tough – especially with the labor market as tight as it is. As social isolation restrictions ease and businesses reopen their doors, there has been a surge in demand for workers with 9+ million job openings in the US alone.
Here are 8 proven strategies to get you the dream clients you deserve.
Read More
How I Read 53 Books Last Year
I love to read, but 2020 was a TOUGH year. I say “just barely” because I wasn’t able to read a single book much of the year. From April to August, I couldn’t get through a single book. I was burned out, the pandemic was only recently in full swing, and my business was up and down and up and down.
Read More
Frequency is Crucial to Building Relationships, According to Psychological Research
When it comes to creating a successful social media strategy, posting every single day makes a ton of sense. Not only are you being present for your audience, and thus staying top of mind – you’re also building a healthy relationship.
Read More
5 Ways Freelancers Can Thrive When Others Are Only Surviving
Freelancing can be a tough gig. Sometimes, you’re at the mercy of clients. There aren’t many employment protections (and even when there are, it’s often too time-consuming and expensive to use them). You don’t get employee benefits like healthcare, vacation days, and a 401(k). But now? Well, now it’s not even a whole different ballgame.
Read More
Reading is associated with enhanced empathy, stress reduction, and decreased Alzheimer’s risk, among other things. It can help you gain valuable workplace and relationship skills. And it keeps you sharp which is crucial to competing in today’s job and freelancing market.
So after reading 44 books in 2018, I decided my 2019 goal would be to devour 50 books. Below are top tips to help you boost your brainpower – and more importantly have fun – reading more this year.
Read More
Despite my enthusiasm, not everyone should hire a freelancer or consultant.
There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.
Check out 6 reasons you shouldn’t hire a consultant.
Read More
Recently, I was strolling Brooklyn with my rescue pup, enjoying the warm weather and the (relatively) fresh air. Mocha, my pitbull-mix, heads directly to whatever smells best. She’s very single-minded.
That’s when it hit me. I want to be like her.
Read More