We have achieved Certified LGBT Business Enterprise® status from the National LGBT Chamber of Commerce, doubling down on diversity and inclusion while many companies pull back from DEI initiatives. Founder Tom Basgil shares how being openly gay in the B2B tech world went from a source of uncertainty to a secret weapon.
Read MoreTom Basgil, LLC (dba Sticky Tactics) has been named a top digital marketing agency in New York by DesignRush.
Read MoreEpisode 6 of The Sticky CMO Podcast saw Amanda Brennan of Trends Social come on to the podcast to talk about all things new media: how CMOs can leverage community and online virality to grow their brand name.
Read MoreEpisode 5 of The Sticky CMO Podcast saw James Weis of Revamp come on to the show to talk about landing pages, A/B testing, optimization and working with consultants to refine your lead-gen operations.
Read MoreEpisode 3 of The Sticky CMO Podcast saw Quentin Muhlert of Mulhert Digital come on to talk about the fundamentals of advertising: ABM strategies, budgeting, forecasting, and tracking the right KPIs.
Read MoreEpisode 2 of The Sticky CMO Podcast saw Darryl Sparey of Hard Numbers come on to share his thoughts on all things data: performance metrics, presentation, and the growth of new PR channels such as community and employee advocacy.
Read MoreBranding is critical to B2B tech companies.
Episode 1 of The Sticky CMO Podcast saw Kendra Beavis of MOKA come on to the podcast to talk about the must-dos for CMOs during brand overhauls and website redesign – and the crucial importance of brand recall. We covered how to ensure approval from the C-suite, the main challenges for a CMO when improving brand recall, some common pitfalls of website redesign, and more.
Read MoreMarketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.
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