How I Read 53 Books Last Year
I love to read, but 2020 was a TOUGH year. I say “just barely” because I wasn’t able to read a single book much of the year. From April to August, I couldn’t get through a single book. I was burned out, the pandemic was only recently in full swing, and my business was up and down and up and down.
Read MoreFrequency is Crucial to Building Relationships, According to Psychological Research
When it comes to creating a successful social media strategy, posting every single day makes a ton of sense. Not only are you being present for your audience, and thus staying top of mind – you’re also building a healthy relationship.
Read More5 Ways Freelancers Can Thrive When Others Are Only Surviving
Freelancing can be a tough gig. Sometimes, you’re at the mercy of clients. There aren’t many employment protections (and even when there are, it’s often too time-consuming and expensive to use them). You don’t get employee benefits like healthcare, vacation days, and a 401(k). But now? Well, now it’s not even a whole different ballgame.
Read MoreReading is associated with enhanced empathy, stress reduction, and decreased Alzheimer’s risk, among other things. It can help you gain valuable workplace and relationship skills. And it keeps you sharp which is crucial to competing in today’s job and freelancing market.
So after reading 44 books in 2018, I decided my 2019 goal would be to devour 50 books. Below are top tips to help you boost your brainpower – and more importantly have fun – reading more this year.
Read MoreDespite my enthusiasm, not everyone should hire a freelancer or consultant.
There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.
Check out 6 reasons you shouldn’t hire a consultant.
Read MoreRecently, I was strolling Brooklyn with my rescue pup, enjoying the warm weather and the (relatively) fresh air. Mocha, my pitbull-mix, heads directly to whatever smells best. She’s very single-minded.
That’s when it hit me. I want to be like her.
Read MoreFunnel hacking is a big buzzword in digital marketing and sales circles. It’s frankly been the next big thing for a few years now. Promoted by Russell Brunson and ClickFunnels, more and more jobs are looking to hire funnel hackers. A quick search on Indeed.com brought up 42 jobs in Manhattan alone, with 6 offering salaries of $120k+. A similar search for just “funnel” alone brings in 184 jobs.
Read MoreSocial media listening, or just social listening, is the art and science of analyzing trends on social media platforms. Find out why it’s an important tool in any social marketer or analysts tool kit.
Read MoreI had the great pleasure of speaking with Win Kelly Charles on her podcast Ask Win. We discussed disability, social media marketing, and building a work-from-home business from scratch.
Read MoreIn 2018, I read 44 books – a healthy mix of science fiction and fantasy, mindset and entrepreneurship. I enjoyed each and every one, but that’s typical for me. I love to read.
I work full-time, and I’m also in two online courses. Plus, I read a ton of news articles each day – from politics to tech to the latest social media features. How do I do it? And how can you upgrade your reading habits?
So you want to be a freelancer? Step right up! Consulting isn’t for everyone, but by doing your research can you figure out if you’d like to test the waters. These tips will help you get started, whether you want a part-time side-gig or want to start your own agency.
Read MoreKnowing how to research your brand or client’s audience is a key factor in going from entry-level marketer to ninja-expert. Not everyone can afford the cost of hiring research firms or utilizing expensive social listening platforms. Here’s a quick trick to impress your team.
Read MoreI find it’s always helpful to have two creative projects going. That way, you can procrastinate from one with the other.
Utility of action and efficiency are key in understanding Tim Ferriss’ approach to reducing the time spent on trivial work and maximizing your profits. As I read through, I found his approach wanting in a few aspects.
Read MoreWhether you’re just starting out or have been running content campaigns for years, it’s critical to remain creative, research what the competition is doing, and know what’s going on in the industry. Impromptu storytelling keeps your reflexes sharp. Learn more about how D&D makes me a better content marketer.
Read MoreI’m about 30 pages into "The 4-Hour Workweek" (Tim Ferriss), and I’m frankly feeling very inspired. I just had a rough weekend, where I worked about ten hours and felt exhausted for the other 38. This isn’t too strange for me. I have a chronic illness that means I’m next to useless most of the time, which is why I quit my job and started freelancing full time.
Read MoreVanity metrics are the ego-boosters of the analytics world. The conventional wisdom is that you must be important if you have 25 bajillion followers. Everyone must be seeing your ad if it hits 50 million impressions. But, are these metrics actually moving the needle for your business?
Read MoreTwitter is still struggling to make its way in the era of Big Facebook. That doesn’t mean that you should ignore a platform with 330 million monthly active users. Twitter is a great source for sharing breaking news, working with influencers and media, and using hashtags.
Read MoreYou’re finally ready to start advertising on social media, after hours of staring at your computer screen. You’ve written punchy copy, found the perfect images, and researched your audience to death.
Before you press go, double-check your website’s mobile optimization.
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