Marketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.
Read MoreAre your tweets falling flat? Just because the average American spends a little over 2 hours on social media per day doesn’t mean they’re spending it reading your content.
This guide will focus on your copywriting – the words you string together to make your point on a social media platform. We’ll include how to write for social media, where you can find writing resources, and where you can go for additional help.
Read MoreFrequency is Crucial to Building Relationships, According to Psychological Research
When it comes to creating a successful social media strategy, posting every single day makes a ton of sense. Not only are you being present for your audience, and thus staying top of mind – you’re also building a healthy relationship.
Read MoreReading is associated with enhanced empathy, stress reduction, and decreased Alzheimer’s risk, among other things. It can help you gain valuable workplace and relationship skills. And it keeps you sharp which is crucial to competing in today’s job and freelancing market.
So after reading 44 books in 2018, I decided my 2019 goal would be to devour 50 books. Below are top tips to help you boost your brainpower – and more importantly have fun – reading more this year.
Read MoreDespite my enthusiasm, not everyone should hire a freelancer or consultant.
There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.
Check out 6 reasons you shouldn’t hire a consultant.
Read MoreFunnel hacking is a big buzzword in digital marketing and sales circles. It’s frankly been the next big thing for a few years now. Promoted by Russell Brunson and ClickFunnels, more and more jobs are looking to hire funnel hackers. A quick search on Indeed.com brought up 42 jobs in Manhattan alone, with 6 offering salaries of $120k+. A similar search for just “funnel” alone brings in 184 jobs.
Read MoreWhether you’re just starting out or have been running content campaigns for years, it’s critical to remain creative, research what the competition is doing, and know what’s going on in the industry. Impromptu storytelling keeps your reflexes sharp. Learn more about how D&D makes me a better content marketer.
Read MoreTwitter is still struggling to make its way in the era of Big Facebook. That doesn’t mean that you should ignore a platform with 330 million monthly active users. Twitter is a great source for sharing breaking news, working with influencers and media, and using hashtags.
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